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Database notices

I signed into EBSCO EJS earlier today and was greeted with this message:

Users of EBSCOhost EJS expressly acknowledge and agree that all information accessible via EBSCOhost EJS is subject to terms, conditions, and license agreements specified by each publisher whose copyrighted content is accessible via EBSCOhost EJS.

EBSCOhost EJS does not own the copyright in the materials available through this service, nor can it grant you any rights in these materials. All rights in these materials are controlled by the individual publishers and by your agreements with those publishers. By using this service you represent and warrant that you have an agreement with the publisher of any material you attempt to access, and that you will abide by that agreement. You understand that violation of any of the terms of any of your agreements with publishers may be a violation of U.S. federal copyright law, as well as international treaties, foreign laws and state laws.

You expressly agree to defend, indemnify, and hold harmless EBSCOhost EJS and any of its affiliates for any consequences arising out of, or incidental to, the violation of (1) your contract with any publisher, and (2) any rights in any of the materials accessible through this service, including copyright, rights of attribution, rights of publicity, moral rights, and any other proprietary rights.

By clicking the "I Agree" button below, you expressly agree to these terms.

It is, of course, followed by "I Agree" and "I Disagree" buttons.

It's obviously new to me, but is this new? Any ideas as to why this acknowledgment is so prominent (i.e. it's the very first screen everytime I log into EBSCO)?

Just curious ...